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As a major component of a broader marketing strategy, the promotional campaigns I was charged with creating represented their respective brands and stood out among the competition. Whether the purpose was to advertise a sale, to encourage brand loyalty, or to introduce a new campus, my creative approach in combining visual appeal with compelling copy always hit the mark.
Web Design
My experience designing, updating, and maintaining websites, spans multiple industries. The process always centers around creating a pleasant and intuitive user experience that engages the audience and serves its intended purpose.
While working for ULink College, I was asked to help envision what a department-specific intranet portal catering to teachers, students, and parents, would look like. Collaborating with the head of the humanities department, I worked on content strategy and UX/UI layout that would encompass the needs of our stakeholders, while staying consistent with the design esthetic of their recently-redesigned website.
Marketing Collateral
A cohesive marketing campaign offers a seamless continuity through its visuals, its voice, and the overall message that represents the brand’s identity. Regardless of the platform or the media type, the goal is to have a presence that is distinct, easily recognizable, and memorable. This, in essence, was my mission while supporting the sales and marketing teams of a unique ad agency, Mirriad, which specialized in patented AI and computer vision technology that dynamically inserts products into content post-production.
